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A few weeks ago, we posted a blog entitled How Market Pain Drives Successful Credentialing Programs: Part 1.

It stressed the importance of solving a problem using credentialing that the market is willing to pay for.

The desire for recognition drives a lot of human behavior.

This post is about pain.

More specifically, it’s about relieving societal and/or market pain through credentialing.

Every successful credentialing program is a response to pain. 

Trish Young, Director of Psychometric Services for Kryterion, Inc., was recently profiled in Credentialing Insights, the monthly online newsletter published by the Institute for Credentialing Excellence (ICE).

We continue with the second of four excerpts from Dr. Leslie Thomas' presentation at the Association of Test Publishers' Conference 2019.

That presentation was called The Four Immutable Laws of Certification Success: A Psychometrician Speaks.

Emotional loyalty

Law #1: Identify the Primary Problem the Market Will Pay You to Solve

1. Certification Boosts Customer Health

If you’re a SaaS (Software as a Service) company, your customers aren’t just buying your technology. They’re buying a solution to a problem.

Thursday, September 5, 2019. 8:30 a.m. to 4:30 p.m. Chicago, IL

Arrive wanting a better understanding of the NCCA accreditation process. Leave with tactics and strategies for enhancing the value of your credentialing program.