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- Apr 25
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bprendergast
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More Secure Than Ever...Kryterion Is Now SOC 2 Type II Compliant!
Read moreProtecting your online data is a necessity these days, especially if you outsource services to vendors who must access that data. You want to be sure that their protocols for security, privacy, confidentiality, etc. are rock solid.
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- Apr 18
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bprendergast
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ATP 2019 in Orlando! Mickey's Guide to Building a Powerhouse Certification
Read moreWhew! The 2019 Association of Test Publishers conference in Orlando was as big, bustling and brilliant as ever. Our Kryterion booth was extra-busy this year.
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- Mar 15
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bprendergast
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Kryterion at ATP 2019! What Disney Can Teach Us About Certification
Read moreOn November 22, 1963, a single-prop airplane circled the skies above the swamplands of central Florida.
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- Feb 25
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bprendergast
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Positioning Your Certification: The Ultimate Mind Game
Read morePer Lenora and Joan Knapp in This Business of Certification, the success of a marketing plan for a certification program rests on creating value for customers, as defined by the customers themselves, not the credentialing committee.
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- Feb 12
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bprendergast
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Ask!! Surveys Speak Volumes About Your Certification Audience
Read moreYou can discover more in a day about your target audience than advertising legend Claude Hopkins could have learned in six months.
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- Feb 08
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bprendergast
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Credential Marketing Success Means Knowing Your Customer
Read moreAccording to Lenora and Joan Knapp, authors of the book, This Business of Certification, the market for a certification program can’t simply be described as all prospects eligible to apply for the credential. Not all prospects are candidates.
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- Jan 29
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bprendergast
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Certification Marketing Shouldn't Be An Afterthought
Read moreAlthough many certification sponsors would agree with the title above, it’s not at all unusual for marketing to become a priority only when a new or re-engineered exam approaches a launch date.
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- Jan 28
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bprendergast
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The Kryterion Sales Team Is Abu Dhabi Bound!
Read moreThe long shadow of Kryterion stretches all the way to the Middle East this week! Abu Dhabi in the United Arab Emirates to be exact.
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- Nov 07
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bprendergast
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ICE Exchange 2018: Bats, Insects and a FREE Book
Read moreEach evening at sundown from April to November, Austin’s most well-known seasonal guests stream from the underside of the Congress Avenue bridge.
They race to heights of 10,000 feet in frenetic, undulating columns that sound like the rush of a white-water river.
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- Oct 17
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bprendergast
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Melting Wings and Struggling Certifications
Read moreIcarus had a falling problem.
In Greek mythology, he was the young man who neglected his father’s warning.
He flew too close to the sun, and his wings of feathers and wax melted. He plummeted to his death in the Aegean sea.
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