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Exams are an essential part of life for the student, job candidate, practitioner, professional, employee and manager. By definition, a certification includes an assessment, a test that measures the minimum requirements for a specific job role.

When implementing a marketing plan for a credentialing program, new certifications often make the mistake of casting as wide a net as possible, believing that the market consists of all professionals eligible for the exam.

YouTube is the world’s largest video repository and the second largest search engine in the world. Neither of those facts should surprise you since 300 hours of video are uploaded to YouTube every minute.

One of the most frequently offered reasons for a failed certification program is that “it was never marketed correctly.”

Such a blanket statement cloaks the possibility that there was never a sustainable market to begin with.

LinkedIn is the third-largest social networking site on planet Earth after Facebook and Twitter. It’s the number one professional networking site with more than 800 million members. LinkedIn users are different than those on other social-media platforms.

The design and implementation of a bona-fide certification program requires a strong organizational commitment at senior levels; a financial investment to launch and maintain the program; and the expertise of many highly experienced individuals to help develop the program, exam and possibly the t

Asking prospects to subscribe (opt-in) to your email list for the privilege of getting  your emails—some of which will be purely promotional—is one of the tougher tasks you’ll have  when marketing your credentialing program.  

We recently had a chance to visit with Trish Young, Kryterion’s Director of Psychometric Services, to talk about two topics that merit discussion.

So there I am sitting in my favorite Mexican restaurant with visiting relatives, my niece Katie and her husband Nick.

I recently attended a conference in which the keynote speaker mentioned that he never considers the candidate’s credentials when making hiring decisions.