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We continue with the second of four excerpts from Dr. Leslie Thomas' presentation at the Association of Test Publishers' Conference 2019.

That presentation was called The Four Immutable Laws of Certification Success: A Psychometrician Speaks.

Emotional loyalty

Law #1: Identify the Primary Problem the Market Will Pay You to Solve

1. Certification Boosts Customer Health

If you’re a SaaS (Software as a Service) company, your customers aren’t just buying your technology. They’re buying a solution to a problem.

Thursday, September 5, 2019. 8:30 a.m. to 4:30 p.m. Chicago, IL

Arrive wanting a better understanding of the NCCA accreditation process. Leave with tactics and strategies for enhancing the value of your credentialing program.

If your company licenses software, you’re likely using a recurring-revenue model where customers pay a monthly subscription for the use of your technology. A typical contract term would be 12 months.

Nothing benefits your organization more than customers who become crazy successful because of your product or service.

Successful customers become a pipeline for referrals, testimonials, contract renewals and more business.

Kryterion is here at EduTECH / AITD 2019 in beautiful Sydney, Australia. If you happen to be in The Land Down Under, come see us in Stand #1041!

In the book, Customer Success, author and Gainsight CEO Nick Mehta, tells the story of the ultimate wake-up call.