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Asking prospects to subscribe (opt-in) to your email list for the privilege of getting  your emails—some of which will be purely promotional—is one of the tougher tasks you’ll have  when marketing your credentialing program.  

We recently had a chance to visit with Trish Young, Kryterion’s Director of Psychometric Services, to talk about two topics that merit discussion.

So there I am sitting in my favorite Mexican restaurant with visiting relatives, my niece Katie and her husband Nick.

I recently attended a conference in which the keynote speaker mentioned that he never considers the candidate’s credentials when making hiring decisions.

My plan last month to gallop a horse back and forth across the Rio Grande River and get totally soaked in the process seemed like the ultimate Labor-Day-Fun moment.

But the fourth longest river in the United States had other plans.

We continue with the fourth (of four) video excerpts from Dr. Leslie Thomas' presentation at the Association of Test Publishers' Conference 2019.

That presentation was entitled The Four Immutable Laws of Certification Success: A Psychometrician Speaks.

Security is serious business here at Kryterion, especially for our clients and test candidates.

We’re charged with protecting their personal and financial information.

Security also involves our own reporting and internal controls.

You’ve read in recent blog posts that successful credentialing programs respond to and relieve market pain.

Research identifies the primary problem that their market will pay to solve.

We continue with the third of four video excerpts of Dr. Leslie Thomas' presentation at the Association of Test Publishers' Conference 2019.

That presentation was called The Four Immutable Laws of Certification Success: A Psychometrician Speaks.

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