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- Oct 28
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Email Marketing For Credentialing Programs
Read moreAsking prospects to subscribe (opt-in) to your email list for the privilege of getting your emails—some of which will be purely promotional—is one of the tougher tasks you’ll have when marketing your credentialing program.
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- Oct 23
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Psychometrician Q&A: Test Maintenance & SMEs
Read moreWe recently had a chance to visit with Trish Young, Kryterion’s Director of Psychometric Services, to talk about two topics that merit discussion.
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- Oct 21
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A Tale of Two Certificants...and Mexican Food, of Course
Read moreSo there I am sitting in my favorite Mexican restaurant with visiting relatives, my niece Katie and her husband Nick.
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- Oct 16
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Do Professional Credentials Still Matter?
Read moreI recently attended a conference in which the keynote speaker mentioned that he never considers the candidate’s credentials when making hiring decisions.
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- Oct 14
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What a Rampaging River Reminded Me About Credentialing Programs
Read moreMy plan last month to gallop a horse back and forth across the Rio Grande River and get totally soaked in the process seemed like the ultimate Labor-Day-Fun moment.
But the fourth longest river in the United States had other plans.
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- Oct 09
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Law #4 of the Four Immutable Laws of Certification Success
Read moreWe continue with the fourth (of four) video excerpts from Dr. Leslie Thomas' presentation at the Association of Test Publishers' Conference 2019.
That presentation was entitled The Four Immutable Laws of Certification Success: A Psychometrician Speaks.
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- Oct 07
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Security For Your Credentialing Program
Read moreSecurity is serious business here at Kryterion, especially for our clients and test candidates.
We’re charged with protecting their personal and financial information.
Security also involves our own reporting and internal controls.
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- Oct 01
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Is Your Credentialing Program Positioned For Success?
Read moreYou’ve read in recent blog posts that successful credentialing programs respond to and relieve market pain.
Research identifies the primary problem that their market will pay to solve.
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- Sep 30
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Law #3 of the Four Immutable Laws Of Certification Success
Read moreWe continue with the third of four video excerpts of Dr. Leslie Thomas' presentation at the Association of Test Publishers' Conference 2019.
That presentation was called The Four Immutable Laws of Certification Success: A Psychometrician Speaks.
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- Sep 23
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Top 10 Costly Mistakes Made By Credentialing Programs
Read more1.