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- Dec 04
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Managing a Growing or Maturing Credentialing Program
Read moreAs the certification becomes well known and gains traction, sales volumes will increase. Sponsors will now have two audiences to manage: prospects and certificants.
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- Dec 02
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Credentialing Success and the World's Most Popular Degreaser
Read moreIn a small lab in San Diego, the three owners of the fledgling Rocket Chemical Company labored throughout 1953 to create a corrosion-controlling solvent for the aerospace industry.
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- Nov 27
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Launching a New or Re-Engineered Credentialing Exam
Read moreThe launch of a new certification exam or the relaunch of a re-engineered exam will be a special moment in the life of your program.
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- Nov 25
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Twitter Marketing For Certification Programs
Read moreTwitter is the perfect platform for building your brand, amplifying your message and establishing the credibility of your certification.
Twitter can help you:
● Find new audiences, prospects and partnership opportunities
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- Nov 20
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The Five Biggest Complaints from Test Candidates
Read moreExams are an essential part of life for the student, job candidate, practitioner, professional, employee and manager. By definition, a certification includes an assessment, a test that measures the minimum requirements for a specific job role.
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- Nov 13
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Successful Credentialing Programs Deliver Outcomes
Read moreWhen implementing a marketing plan for a credentialing program, new certifications often make the mistake of casting as wide a net as possible, believing that the market consists of all professionals eligible for the exam.
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- Nov 11
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YouTube Marketing for Your Credentialing Program
Read moreYouTube is the world’s largest video repository and the second largest search engine in the world. Neither of those facts should surprise you since 300 hours of video are uploaded to YouTube every minute.
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- Nov 06
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Is Your Credentialing Program Even Sustainable?
Read moreOne of the most frequently offered reasons for a failed certification program is that “it was never marketed correctly.”
Such a blanket statement cloaks the possibility that there was never a sustainable market to begin with.
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- Nov 04
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LinkedIn Marketing for Credentialing Programs
Read moreLinkedIn is the third-largest social networking site on planet Earth after Facebook and Twitter. It’s the number one professional networking site with more than 800 million members. LinkedIn users are different than those on other social-media platforms.
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- Oct 30
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Got Certification?
Read moreThe design and implementation of a bona-fide certification program requires a strong organizational commitment at senior levels; a financial investment to launch and maintain the program; and the expertise of many highly experienced individuals to help develop the program, exam and possibly the t