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As the certification becomes well known and gains traction, sales volumes will increase. Sponsors will now have two audiences to manage: prospects and certificants.

In a small lab in San Diego, the three owners of the fledgling Rocket Chemical Company labored throughout 1953 to create a corrosion-controlling solvent for the aerospace industry.

The launch of a new certification exam or the relaunch of a re-engineered exam will be a special moment in the life of your program.

Twitter is the perfect platform for building your brand, amplifying your message and establishing the credibility of your certification.

Twitter can help you:

●  Find new audiences, prospects and partnership opportunities

Exams are an essential part of life for the student, job candidate, practitioner, professional, employee and manager. By definition, a certification includes an assessment, a test that measures the minimum requirements for a specific job role.

When implementing a marketing plan for a credentialing program, new certifications often make the mistake of casting as wide a net as possible, believing that the market consists of all professionals eligible for the exam.

YouTube is the world’s largest video repository and the second largest search engine in the world. Neither of those facts should surprise you since 300 hours of video are uploaded to YouTube every minute.

One of the most frequently offered reasons for a failed certification program is that “it was never marketed correctly.”

Such a blanket statement cloaks the possibility that there was never a sustainable market to begin with.

LinkedIn is the third-largest social networking site on planet Earth after Facebook and Twitter. It’s the number one professional networking site with more than 200 million members. LinkedIn users are different than those on other social-media platforms.

The design and implementation of a bona-fide certification program requires a strong organizational commitment at senior levels; a financial investment to launch and maintain the program; and the expertise of many highly experienced individuals to help develop the program, exam and possibly the t